It doesn’t matter how much budget you have,

It doesn’t matter how many persons view your ads,

It doesn’t matter how many clicks, leads or likes you get,

Actually, it doesn’t even matter how many comments or messages you get.

Because at the end of the story, the only thing that matters are the quantity and the quality of the interactions that unfold from all that effort.

So before starting your next communication campaign, ask yourself one simple question:

“How I’m I going to interact with users?”

Whatever answer you give to this question don’t ever forget: #InteractionsMatter