THE OPEN IDEA CONCEPT
Every day millions of persons dream projects, business, or maybe just a happy life. Some of them find the courage to convert those dreams in actual IDEAS, and work, grind, even suffer to make them real, I like to call this persons “heros”. But just a few “Superheros” decide to convert their dreams in OPEN IDEAs…
Communication is a “central” part of any IDEA. The external strength and efficacy of an IDEA improves with the quality and quantity of the interactions among the team members and with users.
At the ground level of the communication proposed with this methodology you will find: relations, transparency and awareness. The ultimate goal of the OPEN IDEA path is to bring your IDEA to make of communication a strategic asset, able to create opportunities and value whatever environment it will operate in.
1) POWER IN YOUR POCKET | An agency designed to work from any part in the world. All you need is internet and a browser.
2) #InterACTIONSmatter | all of our services and tools are based on the power of the interactions between you, your team and our coaches.
3) MONEY OR TIME | We will always try to give you the freedom to decided if you want to invest time or money.
4) TOOLS ARE GREAT | If you have a problem or need to do something faster, probably there is a tool to do it and we will find it for you.
Our 8 Step Path To OPEN Your IDEA!
The OPEN IDEA path and platform will enable you to reflect together with your team, to create among yourselves the “creative-interactions” needed to develop an effective communication structure and strategy. Take advantage of this process to discover and appreciate the creative talents of the members of your team. Remember, when communicating you can invest three types of capital: money, time or relations. I advise you to find the right mix between the three to further your IDEAS’s communication.
It is important to empower what you know about your IDEA, the environment in which you operate and the problems you are addressing. This module will help you analyze and get consciousness about your IDEA, the organization that will make it happen, the things that make it unique, the strength and weakness points and much more. It will be done by You, using the knowledge of your team
What makes an IDEA stand out? This is the main question this module attempts to answer. For starters, you must deepen your understanding of the environment in which your IDEA operates, understand what the competition offers, get to know providers and/or retailers and last but not least, find the unique positioning of your IDEA.
It doesn’t matter how we call them: clients, users, etc. We are talking about people and their lives. Why do they decide to dedicate to a specific IDEA? What type of experience do they get? Are they satisfied? These are the questions you will deal with during this module of analysis of the “buying system” and the “user experience”.
Who belongs to the tribe of an IDEA? Where can we find them? In this module you will work on designing the relational network your IDEA needs. The goal is to identify and get to know those fan groups, opinion leaders and innovators interested in dialoguing with you -as well as mapping the real and virtual places where to find them.
In this module you will work on the “social identity” of the IDEA. Starting from the promises it makes, to its vision of the world, the “why” that makes it unique, all the way to the set of characteristics determining its “personality” when relating with others. Everything you need to write the story that everyone should know.
In this module, using the “social identity”, you will (re)design the visual identity. From the colors to the font, all the way to the graphic structures, website and useful templates, that can simplify the implementation of a coordinated image strategy. In all it needs to be recognizable
This module operates on the involvement of the users. That’s why you are going to set up a “content and interaction plan” based on the human, instrumental and economic resources of your team. The aim is to start-up a communication strategy to create a long term relationship with the users.
In addition to an ongoing relationship, communication can face intensifying moments during the established relationship. Reason why the scope of this last step is to design a communication campaign aimed at (re)launching your IDEA, using both traditional and unconventional channels.
by IVAN TURATTI
Italian Creative Communicator & Coach Mixing human interactions and intelligence with artificial intelligence based tools to convert dreams in OPENIDEAs that change the world through interactions that matter.
“I think that quality interactions are the main vector of innovation, progress and growth.”
A DOC Creativity Division
In 2018 OPENIDEA.biz joined the DOC Creativity family. A cooperative network of professionals, painters, illustrators and cartoonists, makers, creative and digital artisans, web designers, photographers, audiovisuals and social media managers. The DOC networks connect all the professionals of each individual sector allowing them to connect with each other, exchanging contacts and professional training. This gives the OPENIDEA.biz team a solid amministrative and legal backend, but also a top notch professional network that gives us the ability to support our users 360°.