ABOUT US

THE OPEN IDEA CONCEPT

Every day millions of persons dream projects, business, or maybe just a happy life. Some of them find the courage to convert those dreams in actual IDEAS, and work, grind, even suffer to make them real, I like to call this persons “heros”. But just a few “Superheros” decide to convert their dreams in OPEN IDEAs…

Communication is a “central” part of any IDEA. The external strength and efficacy of an IDEA improves with the quality and quantity of the interactions among the team members and with users.

At the ground level of the communication proposed with this methodology you will find: relations, transparency and awareness. The ultimate goal of the OPEN IDEA path is to bring your IDEA to make of communication a strategic asset, able to create opportunities and value whatever environment it will operate in.

1) POWER IN YOUR POCKET | An agency designed to work from any part in the world. All you need is internet and a browser. 

2) #InterACTIONSmatter | all of our services and tools are based on the power of the interactions between you, your team and our coaches.

 

3) MONEY OR TIME | We will always try to give you the freedom to decided if you want to invest time or money. 

4) TOOLS ARE GREAT | If you have a problem or need to do something faster, probably there is a tool to do it and we will find it for you.

Our 8 Step Path To OPEN Your IDEA!

The OPEN IDEA path and platform will enable you to reflect together with your team, to create among yourselves  the “creative-interactions” needed to develop an effective communication structure and strategy. Take advantage of this process to discover and appreciate the creative talents of the members of your team. Remember, when communicating you can invest three types of capital: money, time or relations. I advise you to find the right mix between the three to further your IDEAS’s communication. 

ORGANIZATION

It is important to empower what you know about your IDEA, the environment in which you operate and the problems you are addressing. This module will help you analyze and get consciousness about your IDEA, the organization that will make it happen, the things that make it unique, the strength and weakness points and much more. It will be done by You, using the knowledge of your team

POSITIONING

What makes an IDEA stand out? This is the main question this module attempts to answer. For starters, you must deepen your understanding of the environment in which your IDEA operates, understand what the competition offers, get to know providers and/or retailers and last but not least, find the unique positioning of your IDEA.

EXPERIENCE

It doesn’t matter how we call them: clients, users, etc. We are talking about people and their lives. Why do they decide to dedicate to a specific IDEA? What type of experience do they get? Are they satisfied? These are the questions you will deal with during this module of analysis of the “buying system” and the “user experience”.

NETWORK

Who belongs to the tribe of an IDEA? Where can we find them? In this module you will work on designing the relational network your IDEA needs. The goal is to identify and get to know those fan groups, opinion leaders and innovators interested in dialoguing with you -as well as mapping the real and virtual places where to find them.

IDENTITY

In this module you will work on the “social identity” of the IDEA. Starting from the promises it makes, to its vision of the world, the “why” that makes it unique, all the way to the set of characteristics determining its “personality” when relating with others. Everything you need to write the story that everyone should know.

DESIGN

In this module, using the “social identity”, you will (re)design the visual identity. From the colors to the font, all the way to the graphic structures, website and useful templates, that can simplify the implementation of a coordinated image strategy. In all it needs to be recognizable

ENGAGEMENT

This module operates on the involvement of the users. That’s why you are going to set up a “content and interaction plan” based on the human, instrumental and economic resources of your team. The aim is to start-up a communication strategy to create a long term relationship with the users.

ADVERTISING

In addition to an ongoing relationship, communication can face intensifying moments during the established relationship. Reason why the scope of this last step is to design a communication campaign aimed at (re)launching your IDEA, using both traditional and unconventional channels.

Our Services

We focus on “empowerment“, our job is to give the coaching, training and tools that you and your team need to develop your IDEA, OPEN it and make it a success!

Power Tickets

Power Tickets, contain a mix of our best services and tools.

They are designed to give you all the power and support you need to develop your IDEA at a setted and convienient price.

Is the best deal we offer, if you want a full service, without surprises.

Power Sessions

This is our main service, our power sessions will be your secret card to OPEN your IDEAS!

45 minutes video-sessions with one of our top coaches.

They may help you throught the OPEN IDEA path forms, support your brainstorming, give suggestions on what you should focus, the tools you may need, the expertise you lack.

A communication coach, may also train you or the members of your team to manage tools and communication channels, to create content, or other skills you may need to bring your IDEA to success.

Tool Stack

We are always scanning the web and top world conferences, to bring you the best and most advanced tools and services to skyrocket your communication.

We choose the most powerful ones and the ones with the shorter learning curve.

We also try to do partnerships with the creators of this tools and services to bring you exclusive discounts or that little extra VIP treatment that makes the difference.

You may choose to use this tools and services by yourself or ask our experts to coach and/or train you and your team to use them.

by IVAN TURATTI

Italian Creative Communicator & Coach Mixing human interactions and intelligence with artificial intelligence based tools to convert dreams in OPENIDEAs that change the world through interactions that matter.

“I think that quality interactions are the main vector of innovation, progress and growth.”

A DOC Creativity Division

In 2018 OPENIDEA.biz joined the DOC Creativity family. A cooperative network of professionals, painters, illustrators and cartoonists, makers, creative and digital artisans, web designers, photographers, audiovisuals and social media managers. The DOC networks connect all the professionals of each individual sector allowing them to connect with each other, exchanging contacts and professional training. This gives the OPENIDEA.biz team a solid amministrative and legal backend, but also a top notch professional network that gives us the ability to support our users 360°.

20 YEARS AND & HUNDREDS OF PROJECTS

In his 20 years career, Ivan Turatti, founder of OPENIDEA.biz has worked for more than 200 organizations and projects. From this exeperience and from his sociology and communication science studies he created the OPEN IDEA Framework, team and platform. Here are some of them:

4sqr badges Italia – blog
Around Pack srl
ASP Casa Valloni
Aritmos Academy
Ass. Italiana Coach Professionisti
Associazione città per la fraternità
Associazione Italian Celiachia
Azione per Famiglie Nuove
BlogIn
Monastero Monache Benedettine S. Giovanni Battista
Business Athletics
Beyon
BLAST – Cross-Industry Tech Event
Camilla Fucili – Designer
Centro Chiara Lubich
Centro Chiara Luce
Centro Igino Giordani
Celia Guest
Portici CityLAB
Città Nuova – Gruppo Editoriale
CoccardiAMO l’Italia

Corsetteria le Charme
CREA Coaching e Formazione
Del Tongo Cucine
Diaconia Barentù ONLUS
E-Nclusion – Media Education Pro.
Economia di Comunione
ECOsost
Enigm SanPaolo
Enterprise Europe Network
Ernesto Meda
Festival dei Diritti dei Ragazzi
Fiera Roma srl
Focolare Movement
Fondazione Pontificia Scholas
Future Service
Gen4 Movement
Giovani per un Mondo Unito
Gi-Emme srl
Giovanni Magni – Coach
Gluten Free Day
Grezzo – Raw Chocolate
Humanistic Solutions

iDea Congress
Idea Lavoro
IdroTech
(IN)Visible Cities
Interamerican Development Bank
Istituto Nazionale Commercio Estero
La Casa del Mandorlo – Relais
La Città della Gioia ONLUS
Loppiano Lab
Maria Giovanna Turatti
Mercati d’Autore
Mind the Gap
MiRò Comunicazione
Mirror Pictures
Moretti Compact
Movimento per la Vita
Movimento Politico per l’Unità
Net-One
News & You
Nomadelfia Associazione Civile
OYB solutions ltd
Nuova Umanità
Ragazzi per l’Unità
Romina Zucchi – Psych-K Coach
Roberto Almada – Psicoterapeuta
SCA Tamburati
SEBRAE
Share Your Story – EU project
SlotMob
SportMeet
The Show Must Go On!
Time4Child
TEDxRoma
TEDxSalon Porous Borders
Together4Europe
Tornati Forni
UNESCO MILID Week
Una Città Non Basta ONLUS
Vento & Associati
United World Project
Youth in Action
Verdi Voglie Wedding
Yucan
and many other…